Marketing Strategy Analysis – SAMSUNG case

Marketing is the recess which combines both strategy and tactics in order to build up the relationship with customers and create value for both buyer and seller. (Definition of Marketing, 2014). According to Marina, B. W. (2007), the marketing environment nowadays has become extremely fierce and dynamic, a marketing strategy needs to be updated in order to maintain the competitive strength. An efficient marketing strategy is not only has ability to adapt a change in the market but also satisfy the customers' minds at the same periods.Therefore, there is no marketing strategy could maintain forever but should change at every different suitable situation. To do so, a company might have several alternative plans which probably promptly implement in necessary cases. Samsung Inc. Is one of the outstanding samples in term of successful marketing strategy. Samsung was established in 1 938 in South Korea from the modest company to the global corporation with the annual turnover of over $1ST 1 00 billions. Samsung has generated the business into three majors: â€Å"electronics, engineering and chemicals.This paper is going to examine the marketing strategy which Samsung has applied and give out lessons and recommendations in order to prepare for the future Roth. QUESTION ANSWERING 1. Question 1 Samsung was from the modest company, currently has developed magically to the multi-national conglomerate. Efficient marketing strategies were one of the key elements of Samsung success today that lead its brand value rapidly increased the most in recent years. As reported by Vietnamese (201 2), the brand value of Samsung in 2000 was approximately $1ST 5. Billions. Samsung subsequently expensed $1ST 508 millions in order to boost up its brand value over than $1ST 6. 3 billions in 2001. According to the data collection of Gregory, L. 2005), the brand value Of Samsung Was $1ST 14. 9, ranked as 20th while the first three positions were Coca Cola and followed by Microsoft, IBM with the brand values were $1ST 67. 5 billions; 59. 9 billions and 53. 3 billions. At that period, some competitors of Samsung in the market such as Monika had $USED 26. 4 billions of brand value, ranked at 6th position; Sony had $1ST 10. Billions of brand value, was as 28th in ranking; Motorola was ranked as 37th with $USED 3. 8 billions of brand value and Panasonic was at 78th with $1ST 3. 7 billions in the ranking. As we can see in the figure 1, the rand value of Samsung grew continuously and dramatically from 2001 to 2005 while some the other competitors had a slight fall or maintained at the same level. Table 1: Brand ranking by value in 2005 Figure 1 Brand Value from 2001 -2005 There is no doubt to confess that Samsung has gained a certain success in building brand value through those periods of time.In order to stand stably in this fierce market, Samsung has applied its strategies efficiently and distinctly. An efficient marketing strategy may bring success to its business but a g ood quality of products is what keeps the trust of customers. The more quality of the products are, the more loyalty of the customers will be. Therefore, Samsung has issued a very strict quality control policy. This is one of the factors that bring success to Samsung today. For example, any mistake occurs in its prod action process will be stopped immediately to fix in order to guarantee a good quality and high accurate standard.Based on the global strength, Samsung is flexible in gathering efficient international resources. In 1 sass, Samsung adopted cheap scientific experts from Soviet and hired them to work in the Seoul labs in the early year of 2000. One of the successful innovations, which is introduced at Samsung by those Soviet scientists, is TRIM project. TRIM project is the methodology which identifies the contrary of the existing technologies and the needs of the customers in order to innovate further ideas. Samsung has successfully controlled the products quality.This is the first and the heart in business philosophy of Samsung. Any business needs to understand the customers' perspective and places them at the first concerning. When customers make a decision to try a new product, they would expect a good quail's purchasing. And this is a chance for a business to keep customers' loyalty and increase the prospect of brand by customers' recommendation to their network. So if this was not a case, those customers would not come back and looking for other options. Thus, the quality control policy plays an important role in enhancing the customers' satisfaction and loyalty.Besides, it would help to contribute the long term prospect and revenue of company and avoid the risk of replacement cost of defected products. A company, which has a strong reputation in product quality, will be outstanding in the current fierce market today. One of other successful factors Of Samsung strategy is promotion. Due to different kinds Of product and different segmentations o f customer, Samsung has applied variety ways of promotion and specific channel in order to approach the market. The marketing mix up's strategy has been generated efficiently by Samsung.The company used strong tactics to pull customers to itself by providing printed brochures, posters, specialization sheets and public information on Samsung website, Samsung aimed to raise the awareness of customers. Besides, the activities to be the sponsorship in particular famous events such s: Royal Windsor Horse Show and Samsung Open Tennis Tournament. On the other hand, Samsung gave several interesting offers and discounts to their trade partners and dealers in order to push the sale of Samsung products.All of promotional activities are aimed to support a new product launching. Launching successfully a new product has never been an easy issue, especially it is aimed to dominate other competitors in current market. In asses, Samsung has done an exclusive research in DVD market and understand the problem occurring at that time in order to identify the opportunity. From that, the company could find the suitable way for its tragedy and satisfy the market demands to gain the competitive advantage.For instance, Samsung provided a DVD product with much greater data capacity and sophisticated features, but with the very reasonable price; or taking another product of Samsung is TFTP flat screen monitor, this monitor also provides a greater convenience than CRT screen. The TFTP screen is made by the liquid crystal display (LCD) with sharp displayed image can save a space of the room, lower power consumption and less harmful radiation. This is called the unique selling price that makes Samsung to be the leader in the electronics market.One of the elements of ups strategy is distribution (Place), Samsung has used various channels in the market from the dealers, retailers and distributors and gave free sampling in order to attract more the customers' concern. Due to different kind of product, Samsung has applied a different kind of strategy to approach the market. The market segmentation for the T FT monitors were aimed for business such as officers, financial centers in the city or fashion outlets, etc. In order to encourage the TFTP monitors purchasing from business, the marketing strategy needs to replace n order to adapt a change in a specific situation.The advertisements on this sector focused on potential customers who are business users. Newspapers and magazines were also used for advertising, especially the type of one-to- one advertising, mailing directly to the business users are effectively. Samsung was the newcomer in the mobile business sector in asses. Today, Samsung was ranked as the world's largest corporation in tech oenology industry in term of revenues. The way to do the marketing promotion for this kind of product still differs from the other products.The marketing research ND segmentation were exclusive implemented in order to understand the consumers' demands and segment the potential customers. Samsung still used newspapers, magazines, TV advertisements, media means and to be a sponsorship for famous events in order to raise the perspective of customers in brand recognition. The contribution is more focused on retailers and the retail staff are well trained to be professional. In conclusion, the marketing strategy of Samsung is a valuable lesson to every marketer.Samsung has sought a international quality of product and implemented several marketing strategies in trying to dominate the market. . Question 2 SOOT analysis of Samsung Table 2: SOOT of SAMSUNG Samsung SOOT analysis Strengths Weaknesses Reputation 2. Innovation and design 3. Advanced technology 4. Lower cost 5. Large market share 6. Ability in brand marketing . Patent issue 2. Lack of its own SO and software 3. Wide range of products Opportunities The reads . Demand on smart- phone 2. Demand on tablet 1. Saturated in mobile market 2. Price wars 3.Technolog y changes 4. Chinese products 1 . Reputation: Samsung has high reputation and is familiar all over the world. It helps to increase the customers' trust in making purchasing decision. Samsung has recently received many possible responses from public then make its reputation continuously grows. 2. By understanding deeply customers' mind, Samsung has received many innovation and design awards. Samsung offers the product which has more benefits than the competitors do, and each type of customers has different suitable product. 3.Samsung has ability to use the latest technology for its products. 4. Low cost: Samsung generated its production in the low cost countries. Hence, it helps to save production cost in order to offer a product to customer with a lower price. . Large market share: Samsung has a wide range Of products. Hence, Samsung holds a large portion of market share in almost products they sell. Large market share helps Samsung in reducing costs and more demand in contract cond itions. In addition, it also allows Samsung to earn high return and diversify risks and failures. 6.Samsung was ranked as the top company which has ability to push the brand name efficiently and was ranked at the 9th most valuable brand with $33 billion dollars. This success is caused by the sponsorship in sport champions, social activities, etc. Weaknesses 1. Patents issue: Samsung had problem in patent infringement with Apple. Apple sued Samsung that the Samsung galaxy 4 and Samsung tablet copied phone and pad. This thing seriously damages to Samsung reputation and cost $1 billion dollars in fine. (BBC, 201 2) 2. Lack of its own SO and software: Samsung pay an intention on innovation.However, Samsung has never introduced its own new product with its own SO. Samsung focus on mass market rather than niche market when setting the price of the products at a level of average low. A general psychology of customers is to assume a low price of product is low quality. . Samsung has 3 major markets: Electronics, Engineering and Chemicals and each industry has a huge product which needs to concern. Thus, Samsung loose an attention and advantage in competing with the competitors. Opportunities 1 . The demand on smart- phone market is continuously increasing comparing to electronics market.Thus, Samsung should create its own software for correlative hardware devices. And then, Samsung could launch a new product with outstanding features, has its own SO, user friendly sooner than the competitors could do. 2. The demand on tablet is expected to grow in the next few years. Thus, Samsung could expand this market by launching a new innovative design and better technology quality in order to dominate the market. Threats 1 . Mobile phone market seems to be saturated in almost countries, especially in developed countries. Thus, the purchasing power might not as high as it used to be in previous years. . There is a threat from the companies from China who has ability to produce a product at lower price with a similarity of design and features. TOWS matrix analysis Table 31 TOWS matrix of SAMSUNG TOWS matrix analysis External Opportunities (O) External Threats (T) 1. Invest in tablets . Expand mobile phone market 3. Sponsorship 4. Globalization 2. Patents issue 3. Price wars 4. Technology changes 5. Chinese products Internal Strengths (S) so 1 . Developing a newer not only in technology but also in design for tablets and smart – phone in order to dominate the global market 2.Establish more multiple national companies 3. Participating to be a sponsorship for sport events in order to raise the brand value SST 1 . Investment in digital market, develop Core Digital Technology, home networking 2. Pursue new product development: wearable, pen computing 3. Developing super -outstanding smart -phone The largest memory chip in the world Global corporation 3. Strong reputation 4. Wide market circle 5. Strong cash flow Strong innovation and design 6. 7. High bra nd value 8. Active participant in social activities Internal weaknesses (W) woo .Focus on niche market 2. R&D in technology 1. Research to explore new market 2. Develop the quality of technology to be superior SO and software 4. Question 3: In the current years, Samsung is one of the biggest manufacturers in term of android smart- phone. They are also successfully in the industry of engineering to sell monitors, TV LCD, etc. Samsung has an incredible growth ate over the time to have this leader position today in the fierce market. (Kristin, L. , 2014). It might be said, 201 3 is the bright year for Samsung to have ability to own the market.However, 2014 might be the challenging year when the Conn's analysis pointed out that Samsung strategy starts revealing its weaknesses. (L an. H, 2014). Smart- phone Galaxy SO was considered as the failure of Samsung in all aspects. The Galaxy SO was blown up its capacity features to conquer all customers in over the world. However, this smart- ph one was only improved modestly in a comparison with the old version Galaxy SO. Even though the turnover for the Galaxy SO was relative high but not as high as the company's expectation.Even though Samsung is still the leader in the market of smart- phone but there is no increasing in the market share in 2013. It means that Samsung has stopped magically increasing as it used to. And the first time since 2011 , the profit of Samsung had a slight decrease in the Q of 2013. In the fierce competing race of smart- phone, while the competitors have ability to produce to a smart – phone with greater incredible features by its own operating system and software, Samsung still eve not given any sudden attack technology and outstanding product.Hence, this is the first failure in the marketing strategy of Samsung in smart- phone sector. Due to CNN analysis, Samsung is not only needed to have a strong marketing promotion but also pay much concern on the quality and outstanding features of the new product. It means that, in 2014, Samsung should set modest goals in order to achieve in certainly, avoiding the disappointment from the customers and deliver a truly changing technology mobile instead of only focus on marketing and bigger screen. Samsung and Apple are the two leaders in the racing of mobile phone industry.In practically, Samsung is the largest player in term of revenue but Apple is more profitable. Samsung targeted to the mass market when setting the price of smart phone at relative low to premium while Apple;s products are set at premium segment. The average price of Apple's products is quite higher then competitors' in smart phone industry and this leads very high margins for Apple. In 201 1, Apple Inc. Sued Samsung when claiming that Galaxy smart- phone and tablet copied from phone and pad. In final, Samsung had to pay $1 billion dollars for its compensation.Yakima, I. K. And Ian, S, 2011). This thing seriously damages to Samsung reputation and cause in d ecreasing profit in 2011. Hence, Samsung still has challenges to compete with Apple. Apple has strong and distinct band which was built for a decade, and now, has its own consumers' loyalty and advantages competitive in the exclusive mobile industry. In order to have ability to beat Apple's products and becomes a dominant in mobile industry, Samsung needs to focus on improving software and operating system. (Luke, W. 2012).A particular focus on technology and strengthen software capabilities must be implemented order to not only satisfy and maintain the current consumers but also to serve new customers' experiment. It is suggested that Samsung could plan to develop its own Bad operating system in order to serve group customers of low- end market. Besides, Doing investment in order to offer a premium product which target at high- end market, higher positioning as higher quality products providers. It helps Samsung to focus on niche market rather than set a product at medium price to serve consumers in a mass market.Besides, Samsung also pays more attention on promotion and selling campaigns for digital products such as Core Digital Technology, Pen Computing, DRAM, etc. 4. Question 4: â€Å"Internal marketing is orienting a motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction. † (Phillip, K and Gary, A.. 2012). According to Burrito and Galley, the important of internal marketing is to make employees are conscious to serve customers well and reinforce their behaviors to perform efficiently.Hence, the concept of internal marketing covers the aspects of HARM, operation and marketing such as in particular: motivation, leadership, structure, delivery system and marketing management The internal arresting is used to enhance the customer focus and market orientation. Even though the term relates to marketing but it uses quite a lot of HER principles because both of the marketing and HER are dealin g with people. Since understanding the term of internal marketing, employees are should be concerned equally to customers because employees are who directly bear theÐ’Â « value to an organization.It is clearly and obviously to see the link between the employees motivation and their performances toward an organization. The higher satisfaction employees are, the better they perform in external services and the faster a company can achieve a goal. Therefore, if a company) only focuses on customers care but lack of employee's motivation, it could meet some struggles. In Samsung Corporation, incentives and welfare program are used to motivate their employees in order to better performances and satisfactions.Samsung has offered a very interesting welfare program to concern only for employees but also for their families about house, education, health and retirement. Besides, employee who has ability to perform outstanding or carry out a significant project is worth to receive an additi onal incentive. Hence, Samsung employees can live and org in the pleasant environmental. (Samsung, 1995) Base on the internal theory of internal marketing, there are some suggestions for Samsung to increase its quality of internal marketing. First of all, it is necessary to create a staff communication in order to listen to their employees' opinions and ides.Besides, it is also useful to have time for briefing every week to discuss about what has been done during a week, is there any problem that needed to be solved timely or share successful stories together. This thing is very efficiently not only in creating a friendly relationship between staff and managers gather but also timely grasp the current operating status of a company. Secondly, Samsung could give to their employee training to empower their relevant knowledge. Besides, employee motivation is always an important part.There are some theories about employee motivation such as Moscow and Herbert, given some factors to fulfi ll the satisfaction of employees. Incentives and rewards could be a positive method to motivate employees. Culture is one of the factors that affects to employee's behaviors. Employees might feel uncomfortable or comfortable due to its company environment. Business to business relationship is important to maintain success of a corporation. Business relationship management (BRB) is different from customer relationship management (CRM), but still simultaneously executes together.BRB is used to enhance the positive relationship with customers. CONCLUSION Executive Summary This paper has been done in examining the successful marketing strategy of Samsung over the past years. And then using Scots to analyze the weaknesses, threats as well as the strengths, opportunities of the company and using TOWS matrix to suggest solutions of taking its strengths and opportunities to cover its weaknesses and threats. Finally, there is a discussion about the internal marketing of Samsung. Samsung was from the modest family company to the top global corporation in this fierce market today is worth lessons for all marketers.By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Personal experiment The case study of Samsung is worth to learn for every business. By observation through this case study, in personality, I could understand these following points. Firstly, every business should set clear goals in both short term and long term in order to step by step achieve them.Segmentation is needed to identify potential customers, and search for the unmet demands IR the market. It is also useful to understand the customers' behaviors in order to satisfy them as good as possible. Secondly, promotion is one of the important factors in marketing strategy. There are several way s of promotions and depend on each specific situation that we could apply a efferent promotion in order to approach the market. For instance, depend on segmented group of customers whether low-end market or high- end market, we could apply a suitable promotion.

Marketing and Product Essay

Company G, a company with a terrific history, produces high quality small appliances. Company G’s reputation speaks for itself, having earned the title of one of the most Reputable companies today. N Company G is continuing this by introducing our new appliance called G camera X. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† The Product As stated earlier, Company G’s products enable consumers to improve the quality and convenience of their lives by providing innovative electric solutions. Company G has introduced a new concept geared towards enhancing consumer’s enjoyment of using digital cameras. Company G’s new concept add ease and reliability to the everyday use of product. Company G’s new digital camera, called G Camera X will feature awesome new additions which will include a hip new mold design and material, which will enhance the appearance and also the handling of product. The new mold design will leave the camera virtually break proof and water proof, which in term improves quality. The new concept of solar power will be introduced in this product also. No longer will there be a need for batteries, which will enhance the convenience of this item. Consumer Product Classification The image of the product is very important. Our product must convey quality and convenience the consumer desire. Convincing the customer to buy is a must; therefore, we will be promoting the device heavily. Pricing will be above average because of the advanced quality of item. This product will not be purchased by the consumer on a daily basis; therefore, the customer will put thought into the purchase of this item .This product will be available at the majority of major retailers, which include Wal-Mart, Targets, and Best Buy, also the camera will can be purchased directly through the company’s website. Many things were factored when deciding how to classify this product. After careful consideration, G camera X consumer classification will be shopping. Target Market 1.People with income level above 30,000. Income level will help identify people with the financial ability to purchase this item, since it is on the higher end of price range. 2. Geared toward any education level. Camera is relatively simple to use, therefore majority of the population will be able to use. 3. Geared toward family oriented individuals. People with children will be delighted in this product because parents enjoy taking pictures of kids and would like the advantage of having a break proof, waterproof, solar powered camera Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model The task instruction is: Analyze Company G’s competitive environment utilizing Porter’s Five Forces Model of competitive forces. While headings below may provide some guidance for how to organize the paper, please refer to the recommended text (index topic: â€Å"Porter’s 5 forces model†), the learning community, and recommended web sites. As you will see from the reading, Porter’s 5-forces is a way to examine threats to a company’s success – which was competition imposes. Competitive Rivalry: The competitive environment may be fierce. Several threats exist. Company G is a well-established and respected company. Although this is a factor, rival companies eager to capitalize exist. Companies will make product closely resembling Company G’s and may offer at a lower price or with more incentives. Market growth will not be slow and low fixed cost to produce item will decrease rivalry. Since customers somewhat easily and freely switch from one product to another, this will increase rivalry. There are quite a few rivals in the same market. Threat from New Entrants : Threats to company G success are possible. New companies may enter the market, looking to take advantage of producing a product to challenge Company G’s product. They may have access to lower cost distribution, which in term may offer their product at a lower cost. Startup is not that expensive, which may encourage new entrants. Threat from Buyers : There could be a possible threat to Company G’s success from the buyers, depending on how they react to the new product. Buyers may not embrace the technology . some may not feel comfortable with the new product or the pricing of item. Buyer volume may at times be slow. Also, consumers may be a little hesitant with purchase because this product is a little pricier than the substitute product that may become available. The threat is not that significant because consumers are always looking for new and innovative products on the market. People desiring new product, will out way people hesitant to buy. Threat from Suppliers: threats from suppliers does exist. Suppliers may increase the price of raw material to get some extra profit. Suppliers who produce parts that are not easily gotten from other suppliers will be the ones to take advantage of this. These companies, having the knowledge that Company G will have issues finding another supplier to produce the same part will raise there price for these goods. This risk is not that significant, since most of the parts used to produce product are easily manufactured by suppliers which will help eliminate this risk. Threat from Substitutes : there is a significant threat of companies producing substitute product. Companies will try to compete by producing items similar to Company G’s. This threat is very significant due to the fact that many companies want to make a profit out of new ideas and technologies. Companies may also offer substitutes at a cheaper price.

Advantage And Disadvantages Of Dividend Payout Policy Finance Essay

Advantage And Disadvantages Of Dividend Payout Policy Finance Essay When a company has a surplus of profit, it can be used either pay back the shareholders or reinvest into the business. The way that company pay back to shareholders is call dividend payout. In the recent years, the number of companies paying dividends has declined. For example, the PSEG Company in the United State, the payout ratio was about 67% in 2004 and fallen to 45% by 2007.Shows in the graph below: (http://www.pseg.com/index.jsp) This essay will mainly discuss the advantage and disadvantage about the dividend-paying. What are dividends? Dividends are payment made by corporation to the shareholders. Dividends come from the profit earned by company. There are two ways where company spends the surplus of profit, one is to reinvest to the business and the other is to pay back to the shareholders as dividends. The companies who pay dividends are usually taking no benefit if the reinvest the surplus profit back into the business, under this condition dividends are chosen to pay to t he shareholders, which is call payout. The forms of dividends are variable. The most common one will be the made by cash, which is the most common method of sharing corporate profits with the shareholders of the company. The second one is the stock dividends that is paid in form of additional share and it is counted by proportion, for example, if the shareholder owns 100 shares of the stock with 5% stock dividends, the shareholder can gain 5 more shares. Others like property dividends are taken as dividends payout as well. Advantage of dividend payout policy There is certain amount of people of the rightist position state that company pays a high dividend payout is important for investors for the reasons that paying dividends can convince the shareholders about the company’s financial well-being. The higher rate of dividends payout shows better the company operating as well as larger number of profit, which might attracts the investors. Dividends are also attractive for the i nvestors who want to get the stable current income easily. à ¢Ã¢â€š ¬Ã…“There is also a natural clientele of investors, such as the elderly, who looking to their stock portfolios for a steady source of cash to live onà ¢Ã¢â€š ¬Ã‚  (P456, Richard, 2008). In principle, the shareholders could sell a part of the shares to gain money even if the company does not pay dividends, but it is more convenience for the investors to get the money if companies pay the dividends by checks. In this case, the payout policy of cash dividends will reduce the cost of transaction as well as the inconvenience for the shareholders selling the shares. In addition, the long-term stable dividends payouts could help the company less affected by the changes of the dividends. Those companies with long history of stable dividends will be less influenced if the dividends decrease, but will be positively affected when dividends payout increases or even dividends stay the same level. Furthermore, companies with out a dividend history are generally viewed favorably when they declare new dividends. The dividends announcement has resulted in a 4% rise of the stock price according to the dividend initiations studied by Healy and Palepu (P448, Richard, 2008).

Precis Essay Example | Topics and Well Written Essays - 500 words - 4

Precis - Essay Example And 3.3 million die annually from poor hygiene. These figures expose a major disparity between developed countries where tapped water that never seems to run out is always available and underdeveloped countries water is scarce and whatever is available is usually unhygienic. While the people from the underdeveloped countries could use their meager earning to improve their hygienic conditions, they cannot do so as they have to spend the money on treating hygiene-related ailments. The health records point out that as much as between 50 and 70 percent of their patients are treated for hygiene related ailments. It is apparent that making clean water available and easily accessible would go a long way in improving the lives of people in underdeveloped countries. It would reduce the amount of time they spend collecting water and reduce the amount of money they spend in treating hygiene related ailments. The result would be more time available to engage in economically viable activities and more money saved. One agency that had identified this gap and attempting to fill it is WaterAid, a UK based nonprofit organization. It started projects in Konso district to make clean water available to residents by supplying them with water and chlorine, and helping them build latrines. Other agencies that helped in alleviating the problem include; Water.org, CARE and A Glimmer of Hope. Different parts of the earth’s surface experience varying moisture conditions, some being deserts while others are oasis. But even in the driest of conditions when hardy dessert creatures and plants struggle to survive, humans, whose bodies are made 66 percent water, scrape off every available water molecule to meet their needs. This problem is only expected to worsen as global worming becomes reality and climate change occurs. The average earth temperature was raised by 0.74oC. While this figure may seem inconsequential, nevertheless it is responsible for

Book Review Essay Example | Topics and Well Written Essays - 1000 words - 2

Book Review - Essay Example Hamer’s work received much criticism immediately after it was published. The key problem with the book that undermines its scientific value lies in the realm of methodology. Hamer employs traditional tools to study the spiritual phenomena. For example, he measures abstract concepts of transcendence that has much to do with the phenomena of faith, belief and religion using methods of molecular biology and traditional psychology. This approach produces certain ambiguity with definitions and makes the book look rather speculative at least from the positions of traditional science. A number of third-party studies Hamer refers to throughout the paper to support his challenging argument are questionable themselves. Thus, Hamer relies upon the experimental studies of Dr. Michael Persinger (magnetic simulation of the amygdala, the hippocampus, and the caudate nucleus) and studies of monks involving Single Photon Emission Computed Tomography (SPECT). Nonetheless Hamer’s work is far from being a mere non-scientific speculation. The novelty of his daring attempt to relate traditional science and non-physical phenomena is perhaps the major reason for abundant criticism. Traditionally, spirituality and religion have not been considered by science, partially due to lack of applicable tools, partially due to the philosophic paradigm underlying traditional scientific research. These concepts are explored within the specific discourse concerning spirituality, God and religion termed ‘theology’, which historically has been perceived as the antipode of science. Consequently, even contemporary science that at times seems virtually almighty lacks appropriate tools and methodologies to study certain non-physical phenomena such as spirituality. It is hardly surprising that from the position of traditional science Hamer’s work can be labeled as

Many companies argue that they search for synergies between the Essay

Many companies argue that they search for synergies between the business in their portfolio.do you think this is a realstic aspiration in aswering this qustio - Essay Example In business, the term describes a hoped-for or real effect resulting from different individuals, departments, or processes or portfolios of a business or companies working together and bringing about higher productivity and revenues than those of the sum of the individual elements or processes or portfolios of the business. This kind of advantage may be derived from the combined or cooperative efforts of different lines of business of an enterprise and or from the merger of two companies in the same line of business or industry. In fact, synergy is the magic word often bandied about to justify mergers and acquisitions. We shall consider in this paper the nature, content and the extent of synergy that may be generated in both these categories of business combination. However, at the outset itself, it needs to be said as Addison's Sir Roger de Coverly had often declared years ago that "much may be said on both sides of the question". (Joseph Addison) Currently, many of the world economies are 'knowledge-based', heavily dependent on and driven by innovative technology. Any business which cannot adapt itself to the exacting demands of such an economic environment may find it difficult to survive long in the hustle and clamour of the competitive world in which it has its existence. Today's management has to be strategically equipped for the situation. Synergy supplies that strategic equipment. And a management so equipped will focus on the whole, and not on the parts, of a conglomerate business and will work on the interface of components, on their links and binding factors, and on the potential for the whole system to achieve results that are greater than the sum of the parts. A corporation that builds on core competencies utilises skills that combine to strengthen value chains and build greater competitive advantages. This leads to synergies among business units, which help them to become more productive together than independent ly. The collection of skills used in this situation may be largely intangible, but corporations can and do build synergies by sharing tangible resources. Corporate strategy seeks to develop synergies by sharing and coordinating staff and other resources across business units, investing financial resources across business units, and using business units to complement other corporate business activities. In the language of simple arithmetic logic, if two horses can pull 9,000 pounds, four horses can pull 18,000 pounds. Sounds reasonable - but in the language of synergy, it is wrong! Four horses in combination will be able to pull over 30,000 pounds! It is synergy that makes the difference. A few examples For instance, Ford Motor Company's different brands have their own strengths and systems. The organization unites them together with shared data and compatible systems. Their different high-tech and consumer-focused businesses have imparted the potential of impressive revenue growth, and supplied the synergies for maximum benefit. Another example is that of Toyota. Its global competitive advan

On the Control People Have Over Their Behavior, Emotions, and Thoughts Essay

On the Control People Have Over Their Behavior, Emotions, and Thoughts - Essay Example If he is in control, just how much control does he have over these aspects of himself? This paper takes the position that we do not know what we are doing in most situations. We are not in control (Armstrong 22-38; Thurman 460-473; Stout 381-398). It is interesting how the different authors portray man. In a way their portrayal also defines what it means for man to be free, and just how free he is in reality. Armstrong, for one, notes that man is not totally free to be anything, because he is hardwired to look for God. He is a religious being as much as he is descended from apes and has that particular anatomy. There in that vision of man there seems to be already a defining and a limiting of what man can be. He is not free to be anything he wants to be. He must by his very nature act, think and feel in accordance with his wiring. That wiring includes looking for God. Thurman also seems to think the same way, in a sense. He says that in essence the ego or the individual is not in con trol of himself, because the ego is always in flux. He is a bundle of passing thoughts, feelings, and actions. Stout seems to say the same thing, in the language of trauma and the human brain. She is saying that trauma, for instance, can affect the way people perceive the world. Trauma changes the way the brain is wired. It is so that people are not in control of the way they react to things that remind them of traumatic events (Armstrong 22-38; Thurman 460-473; Stout 381-398). Discussion Reading Stout, for instance, we come face to face with just how vulnerable man is to trauma. Trauma can reshape the brain itself. With the brain reshaped, a person’s thoughts and feelings are affected. Of course with the thoughts affected and changed in profound ways, actions are likewise reshaped and affected. We see that man can be so affected by trauma as to be unaware that he is acting out of reason, for instance. It can be also that man can be unaware that he is acting out of a reaction to a past traumatic event. How much control does man have in this instance? Obviously man is not much in control. To be aware means to know that one’s actions are coming from a deep-rooted fear. People who experienced trauma sometimes do not know that. They are unconscious of the effect that fear and memory have on their feelings, thoughts and actions: â€Å" †¦ nor do we comprehend how swampy and vitality-sucking some of our memories really are†¦in the course of a lifetime such â€Å"protective† mental reactions acquire tremendous habit strength† (Stout 384).Stout’s point is that there is much in man that he is not even aware of. Those things that he is not aware of largely control him. Those things affect how he feels and how he thinks. Those things affect how he reacts to the world and to his life as that life unfolds. So to the question of whether man knows what he is doing in most situations, it seems the answer from Stout is no. I agree. An ordinary man cannot know what all of his hidden fears are. Sometimes even when he thinks he knows he does not really know why he acts the way he does. Sometimes I feel sad for no reason at all, after hearing an old song, for instance. It may be that deep in my memory there is something about the song that I associate with something sad or unpleasant. It may be even something that I was afraid of at some point that I associate with the song. It may be something traumatic that I cannot fully understand. Armstrong has a

Social Diversity -teaching across different learning styles Essay

Social Diversity -teaching across different learning styles - Essay Example In addition he further talked about the cognitive, moral and social development in children. As far as cognitive and socio moral development is concerned, Piaget relates three parallels. First, Piaget explained that as the object world is constructed by child, same case occurs with psychological development. So, psychological knowledge can be constructed by child as well. According to Piaget, second parallel involves the fact that affect is an in- dissociable element while talking about intellectual growth and development process. So, socio affective ties motivate moral and social development. Third, self regulation process is also described for moral and social development as for Intellectual and cognitive process. In the view of Jean Piaget, child’s intellectual development and adaption are always dependent on environment. This occurs in the same way as physical development does happen. While talking about development, Piaget also mentions and focuses the significance of pee r relations same as Tudge and Rogoff mentioned in ‘Interaction in human development’ (1989). However, according to Piaget’s view, peer relations do matter a lot as far as child’s construction and development process are related. ... So, Piaget’s development process expressed a gradual movement in children from anomy to heteronomy which further leads to autonomy. This description can further be described as a process when child passes through development process from non regulation by self and others to a process when child starts getting directives by others. Finally, a child reaches to a stage of autonomy meaning self regulation process. Moreover, Piaget also mentions two types of moral development in children based on their relations with adults. The positive regulations lead in the promotion of development optimistically. On the other hand, negative directions or coercion retard the overall development in short and long run as well. So, we can see that morality is not dependent on personal or individual convictions rather it always depends on environment and people with which a child interacts. Here, it is also important to mention that although child development is based on people living around but it is also a fact that believes also play a major role in this regard. This is also known as autonomous morality. This morality reflects the process of self regulation in children. Self constructed moral values give rise to beliefs. Moreover on practical level, we can see beliefs really play a great role as far as development process is related. Children will never like to follow readymade rules given or prescribed by their adults until or unless they develop personal convictions in this regard. So, when we talk about education instruction, cultural diversity, language and learning, we can see that adult child relationships do matter a lot. These relations might be power based where adults always

Discuss The Controversy Surrounding The Chapman Brothers Rectified Essay

Discuss The Controversy Surrounding The Chapman Brothers Rectified Works of Francisco Goyas Disasters of War Series - Essay Example The best in Goya came during the period of war in Spain and this shows that wars really bring out the best in men. The controversy that surrounded the rectification of his work by the Goya Brothers was borne out of the love that this critics had for this great artist and his art work. The Chapman brothers have been accused of defacing the etchings they purchased from Goya’s Disasters of War as the Chapman Brothers’ Insult to Injury had some funny faces that made their collections controversial in nature. The Brothers have been accused of intentionally defacing the appearance of Goya’s Disasters of War and some have even said that they used their Insult to Injury to mock Goya’s works. Although the Chapman Brothers have claimed that Francisco Goya was their model, the fact however remains that the rectification of his Disasters of War actually disproves this notion if one considers the fact that they tried to transform the work of their so called ‘mode l’ in order to produce their own work that is different from his work in several ways (Chapman). The Chapman Brothers succeeded in transforming Goya’s work into sheer pornographic Surrealism but it should be underscored that Goya was more into Romanticism. The issue that has been raised by the critics is that the Chapman Brothers bought a set of 83 etchings from Goya’s Disasters of War and vandalised it. The critics have claimed that the Chapman Brothers were aware that this great art work by Goya is one of the most venerated series of prints in existence (Mey, 2007, p.1). The Chapman Brothers have not only made attempts to erase the memories of the artists from the hearts of men, but they have also destroyed and obscured a great artwork, thus attracting lots of controversies to themselves and their rectified art work. Controversy based on Semiotics The Chapman Brothers unscrupulously rectified the works of Francisco Goya’s Disaster of War Series, which G oya himself used to represent the horrors of the war between 1810 and 1820. In the original work of Goya, he used symbols of humans as an allegory to the sufferings of humans during the war and to express his dissatisfaction and horror at the disgusting lunacy of war. In rectifying the works of Francisco Goya’s Disaster of War Series, the Chapman Brothers used cartoon images to represent the sufferings of humans that Goya was trying to depict through his images and the fact that Chapman derailed from the original message of Goya made people to criticize the revised works of the Chapman Brothers. â€Å"Typical in their broad-brush detestation of Enlightenment tradition are Jake and Dinos Chapman, postmodern artists most famous for ‘Insult to Injury’, their vandalized or ‘rectified’ appropriation of Goya’s Disaster of War prints, in which they pasted fiendish clown and puppy heads over every victim’s grimace....† (Broderick, 2005, p.9). The controversy that surrounded the works of the Chapman Brothers was caused by the cartoon images that they superimposed in their work as they used the symbols of puppies or clowns as figures to represent the human sufferings that Goya intended to show people through his Disaster of War

Economic trade Assignment Example | Topics and Well Written Essays - 500 words

Economic trade - Assignment Example Nations restrict international trade is the need to protect the infant domestic industries from unfair trade practices and ensure the newly developing industries grow in order to become competitive. The governments may impose quotas on imported products in certain industries and issue subsidies to the domestic industries in order to facilitate their growth and attain competitiveness in the international markets (Boudreaux, 2008, p 62). The nations also restrict international trade in order to safeguard the local jobs from ‘cheap labor abroad’ through supporting the establishment of domestic industries that will create jobs for the population. For instance, the US government has outlined initiatives that reward companies that create jobs for US industries rather than shipping jobs to least expensive manufacturing countries. The US motor industry is an example where the government has undertaken measures in order to ensure the firms establish manufacturing and assembly plants within the country borders in order to create jobs. The restrictions also shield downgrade of the domestic wages due to influx of cheap labor from the developing countries (Grimwade, 2006, p 72). According to Grimwade (2006), nations will restrict international trade if the national security is at stake (p 71). For instance, nations protect the national defense industries and associated industries such as oil industry. For instance, the US government has embarked on attaining fuel efficiency through investing in low emission and sustainable energy sources in order to stop reliance on imported oils. Boudreaux (2008) asserts that nations may restrict international trade in order to control their trade deficit through use of tariffs in order to control the volumes of imports in to the economy (p 58). Another reason why governments restrict international trade is to gain revenues from the high tariffs and taxes that are

Race and Native American Essay Example for Free

Race and Native American Essay Identify and briefly explain the dimensions by referencing both textbooks. Some of the different primary dimensions of diversity include age, gender, mental and physical abilities, race, ethnic heritage, and sexual orientation. These are primary due to the fact that they are more fixed, visible, and relevant to an identity. For example, a male in his mid-thirties are all primary dimensions. There are also secondary dimensions such as geographic location, military/work experience, family status, income, religion, language, education, communication, and work style. For example, a male in his thirties who plays piano while drinking apple cider for a hobby would be secondary. As we learned in class the difference between these are easily remembered by thinking visible and invisible. At first glance one would be able to guess age and gender, however the secondary dimensions are wide and welcome judgments to a closed mind. ?With what ethnic, cultural, or other groups do you identify? Describe what members of your social circle have in common. My ethnic background is Native American and Portuguese. On my mother’s side of the family I get the Native American. Our tribe is the Karok tribe. Its origins are Northern California. I am not registered; however I get bit and pieces from my mom sometimes. She tells me that I am an 8th Native American. This if I am not mistaken is enough to qualify for the federal benefits for health care and school funds. I have just not done the footwork to find out. This leads me into the second piece of the question. I am not a part of this social circle and I cannot answer what we all have in common other than the physical appearance. Generally, we all have dark hair and olive skin tone, and also having brown or hazel eyes. I notice from the members of my family that the woman age very well. Not so much the men. Inclusion is described as an addition. For example relative to thus class, an African American child being adopted by a Hispanic family and ten years later the African American child adapting to the rituals and cultural expectations if the Hispanic culture. This word can pertain to a wide variety of situations. Another example would be a defect in a precious stone such as a ruby or diamond. ?What is the difference between diversity and inclusion? Idictonary defines diversity as a noun meaning the condition of having or being composed of differing elements; variety. ?What is the importance of workplace diversity training? ?What is your experience with workplace culture? Could there be, or could there have been, more inclusion?

Australian Prime Ministers-Sir John Kerr Essay Example for Free

Australian Prime Ministers-Sir John Kerr Essay Sir John Kerr was an eminent lawyer. He was the 13th Chief Justice of the Supreme Court of New South Wales and the 18th Governor-General. He is best known for being the controversial figure at the centre of the dismissal of the Labor government of Gough Whitlam on 11 November 1975, an event which sparked the most significant constitutional crisis in Australian history. On that day Kerr dismissed Prime Minister Whitlam and appointed Malcolm Fraser to form a caretaker government, pending elections. The dismissal was the most dramatic event in the history of Australian federal politics. For the first time since Federation, the unelected representative of the Queen had removed a government which commanded a majority in the House of Representatives. The Dismissal, as it is known, remains a highly controversial event in Australian political history. Kerr was born in 1914 in Balmain, a then working-class suburb of Sydney, where his father was a boiler-maker. After studying at Fort Street High School he graduated in law from the University of Sydney and became a barrister in 1938. At Fort Street, Kerr met Dr H V Evatt, later to become a High Court judge. As a prominent lawyer, Kerr was known for representing trade union clients and had strong ties to the Australian Labor Party. At one stage, in the 1950s, he even intended to stand for parliament as a Labor candidate. In the 1960s Kerr was promoted to other judicial positions (as well as working for a government intelligence agency), and in this period his political leanings became more conservative. He became close with Sir Garfield Barwick, the Liberal Attorney-General who had become the Chief Justice of the High Court in 1964. Kerr was appointed Chief Justice of New South Wales in 1972, and when Sir Paul Hasluck retired as Governor-General in July of 1974, Prime Minister Whitlam recommended to the Queen that Kerr take up the position. It has been said that Whitlam seemed to have faith in Kerrs political reliability due to his former membership in the Labor Party. However, Kerrs political views had changed over time and he had come to see the role of governor-general in a different way from Whitlam. The Whitlam Labor Government had come to power in December 1972 after 23 years of Liberal/Country Party coalition rule. Campaigning on the slogan Its Time, the ALP seemed to have the support of the nation, although in reality their margin of victory was relatively narrow. Whitlam was the first of a new type of Labor prime minister. He put in place a number of progressive legislative proposals, implementing free education policies, reaching out to Asia and breaking with the US on foreign policy. His approach, however, did meet with some resistance. The Senate, with great determination opposed and rejected some of Whitlams key legislative proposals. This included Bills designed to institute a free health insurance system; to provide Senate representation for the Australian Capital Territory and the Northern Territory; to reform the organisation of electorates; and to allow the government to oversee the mining of oil and minerals. The repeated rejection of Whitlams bills led to the calling of a double dissolution election, in which all members in both Houses are up for re-election. A political scandal also forced the election. Prior to the double dissolution election, Whitlam maneuvered to create an extra Senate vacancy in Queensland by offering a sitting senator, Vince Gair, an ambassadorship. Whitlam hoped Labor could win the vacant seat and take control of the Senate. The so-called Gair Affair infuriated the Opposition, who threatened to block supply in the Senate, which meant exercising its power to reject or defer appropriation or money bills. It is a constitutional necessity that the government be allocated money by the parliament through the passing of annual appropriation bills. These bills give the government the money it needs to govern the country and to run parliament for the financial year. In response to these blockages and hoping to secure his position with a strong re-election, Whitlam went to the then Governor-General Hasluck, and gained the double dissolution election which was held in May of 1974. The Whitlam government was re-elected, although with a reduced majority, and the Senate continued to present an obstacle the agenda of the government. During 1975, the Government also was involved in the Overseas Loans Affair. The Whitlam government had a number of plans it needed funded. These included the construction of a natural gas pipeline, the electrification of interstate railways and a uranium enrichment plant. Some of Whitlams ministers seeked to raise an overseas loan of $4 billion to fund these projects, but rather than go to the usual American and European sources, they seeked financing from the oil-rich Middle East. A Pakistani broker was used to secure the loan and the entire process was considered questionable by members of the government, media and public. In the end, no loan was ever gained and no broking commissions paid, but Whitlams government was made to look reckless and foolish. In the face of economic difficulties and the political impact of the Loans Affair, Whitlam remained vulnerable throughout 1975. After a series of resignations in 1975, Opposition Leader Malcolm Fraser announced that the Opposition would use its numbers in the Senate to block supply until Whitlam called another election. Whitlam refused, and this confrontation was followed by several weeks of constitutional crisis, which raised a number of crucial questions about Australian democracy and the roles of the House of Representatives and Senate in the Australian system. Governor-General Kerr took an active interest in the crisis and became convinced of the need to dismiss Whitlam from office. In a later statement, Kerr said he believed that it was the democratic and constitutional solution to dismiss a prime minister who could not guarantee supply and to let the Australian people decide the conflict. Kerr sought the advice of his friend Chief Justice Barwick, who endorsed the legality of the action on Monday, 10 November 1975. On Tuesday 11 November 1975 (Remembrance Day), Whitlam proposed calling a half-Senate election, but the Governor-General rejected this proposal and instead, officially dismissed Whitlam from power. Fraser was asked to step in as a caretaker prime minister. A double dissolution election was held on 13 December of that year. Although the House of Representatives passed several motions of confidence in the Whitlam Government and instructed the Speaker, Gordon Scholes, to send this message to Kerr, the governor-general was steadfast in his decision. Scholes subsequently wrote to the Queen, who replied that there was no place for her involvement or interjection in an internal Australian political conflict. At the 13 December election, Frasers Liberal-National coalition was elected with a large margin. For Whitlams supporters the events of November 1975 were shocking and an abuse of the governor-generals power. In Kerrs statement of reasons for the dismissal, he made the case that he was simply doing his job to uphold democracy, stating that The decisions I have made were made after I was satisfied that Mr Whitlam could not obtain supply. No other decision open to me would enable the Australian people to decide for themselves what should be done. In the wake of the Dismissal, Kerr remained a controversial figure for the rest of his life. Due to a public problem with drinking he was later forced to resign as the Australian Ambassador to UNESCO (United Nations Educational, Scientific and Cultural Organization). He lived in England for some years and died on 7 April 1991. After another defeat in 1977, Whitlam resigned from parliament. Malcolm Fraser went on to be Prime Minister for almost eight years until his defeat by Bob Hawke in 1983. The Dismissal remains a controversial subject in the history of Australian politics, and is particularly relevant to happening debates about Australia becoming a republic and further empowering the Head of State. The constitutional and political effects of the Dismissal remain of importance to anyone interested in Australian politics and the structures of power in Australia.

Theory of human motivation

Theory of human motivation Abraham Maslow Abraham Maslow is considered one of the most influential psychologists of 19th century, and one of the leading authorities in humanistic psychology. Humanistic Psychology is a branch of psychology with focus on human behavior. Besides the Theory of Human Motivation work that put him in limelight, he had authored other famous work in the field of psychology. Some of his other writings are, Eupsychian Management, psychology of science and Motivation and Personality (Hoffman, 1990). In 1967 due to the influence that his work on theory of human motivation had in the field of psychology he was awarded the title Humanist of the Year by the American Humanist Association (Hoffman, 1990). At the height of his career Abraham Maslow served in various professional capacities. He was a senior lecturer at Brooklyn College in the faculty of psychology. He was a professor and the chairman at Brandeis University in the department of psychology for almost two decades since 1951. At the time of his death in 1970 he was a fellow at the Laughlin Institute (Hoffman, 1990). But the legacy that Abraham Maslow left behind will certainly outlive him. Today his work on Hierarchy of Needs as contained in theory of human motivation is taught worldwide in classrooms and his name is synonymous with Hierarchy of Needs. Indeed the concepts on Theory of Human Motivation and hierarchy of needs as he defined them are no longer limited to the field of psychology but are increasingly being included in many other varied disciplines. During the time that he was a lecturer at Brooklyn College Abraham Maslow ideas on human behaviors were influenced by fellow psychologist in the same college (Hoffman, 1990). But it was not until when he become the professor at Brandeis University that Abraham Maslow finally was able to draft the idea behind theory of human motivation. It was while at Brandeis University that Abraham Maslow met Kurt Goldstein. Kurt Goldstein had advanced the concept of self actualization which he had earlier published in a book called Organism (Hoffman, 1990). It is this concept that had formed the framework of theory of motivation that Abraham Maslow was researching on (Hoffman, 1990). In 1943 Theory of Human Motivation was first published in the Psychological review journal. Later he would write several other books based on the theory such as, Towards a Psychological of Being and the Further Reaches of Human Nature (Hoffman, 1990).. Abraham Maslows Theory of Motivation provided a valuable insight to human needs requirement level that had previously not been studied. More importantly his research work was on psychology field of human behavior that over the years had not generated new ideas. The Theory of Human Motivation presented a fresh approach on which human behavior was studied. The power of Maslows Theory of Human Motivation was its simplicity and relevance. Maslow used a diagram to demonstrate the various levels of human needs that was explained in his theory which he referred as hierarchy of needs (Hoffman, 1990). The result was a concise framework that outlined a persons need and importance at each stage of life. These needs are defined as, Physiological needs, safety needs, social needs, esteem needs and self-actualization (Hoffman, 1990). Physiological needs are the first and the most important that a person requires such as food, shelter and clothes but are not limited to this. They are those needs that must be met for life to be bearable. Safety needs are those that come after physiological needs. They include such requirements such as job satisfaction, security and financial freedom. The safety needs are in two parts that which satisfy the physical and which satisfy emotional needs (Hoffman, 1990). After safety needs comes social needs which are entirely emotional. In this category a person needs are friendships, love among others, and for some reason at this level these needs are important to a person. Then esteem needs comes thereafter, they are the likes of social status, self respect, recognition, and accomplishment, this category too serves to fulfill the emotional requirements. The last level in hierarchy of need is self-actualization which comes after all the other needs have been met. In this level a person seeks to have wisdom instead of knowledge, questions the meaning of life and values such as truth and justice are central to his life. This is the highest and the last category of emotional needs (Hoffman, 1990). That is all there is to it to the theory of motivation as researched and advanced by Abraham Maslow in summary. However the impact and implications of Maslows theory of human motivation were far and wide. Today theory of Human motivations is applied in so many sectors and disciplines worldwide to influence human behavior (Deckers, 2009). Not to mention that it is now a major discipline and an area of study used by teachers to impart skills to future professionals so that they can use the same theory in order to better manage people. The beauty behind theory of human motivation is in its ability to clearly articulate the various level of human need with key specific needs at each level. This way the ability to influence behavior, through motivation for instance has been simplified to a great deal Motivational speakers use this concept to change organizational behavior in a work place. A motivational talk is a profession that has recently come up to address the challenges faced by modern day organizations. The purpose of a motivation speaker in an organization is to motivate positive behavior change among the employees. The need to motivate and positively change employee behavior has increasingly becoming an issue of interest to the organizational leaders for two important reasons. Foremost employee motivation will increase work productivity and therefore overall organization productivity, besides a motivated employee achieves job satisfaction and is likely to stay on the job for long time. This is important for the organization since it reduces the recruitment and training costs that are usually associated with high rate of employee turnover. Number two, motivation talks is important in changing the organization culture. In order to change organizational culture employee behavior must be influenced positively. Maslow theory of motivation has enabled these requirements to be met in a work place (Deckers, 2009). This is because a motivational speaker is able to use the hierarchy of needs to determine which needs are key to influencing positive behavior change. Since motivation is rooted to a person requirement change in personal needs will also result in change of motivation levels. Therefore an organization is able to achieve it needs and the need of employee at the same time. Another area that Maslows theory of human motivation is applied is in leadership management. An organizational leader needs to be able to effectively motivate employees at work place beside directing and managing the employee. Indeed employee motivation is now central to organization success and leadership roles. The need of having motivated employee at work place is one of paramount importance. In modern day organization setup employee motivation is an achievement that organization actively supports for it to remain competitive and productive. Managers are aware of this and use the Maslow theory of human motivation, indeed numerous management books has been written on motivation at workplace. The organizational motivation publications authors interpret Maslows human motivation theory in context of work place environment (Deckers, 2009). But Maslows theory for human motivation is not only limited in organizations employees motivation. In psychology the idea of human motivation has been advanced by several other psychologists using the theory as a baseline to their studies. One such study was done by Carl Rogers, a psychologist who developed a therapeutic psychological process of treating mentally disturbed persons. The ideology behind the Client-centered Therapy was borrowed from the human motivation concept (Hoffman, 1990). Treatment is enabled through a process that guides the patients to identify important personal requirement by removing mental obstacles that prevent this achievement. Hierarchy of needs is an important tool that a person can use to assess the point at which a persons life has reached. This is important in guiding an individual to the path of happiness and satisfaction since a person will be able to assess the needs that are most important at each level (Valdez, 1998). Maslows other works on field of humanistic psychology actually touches on personal happiness. In his description of Peak Experiences Maslow explains that for this to occur a person must achieve the self-actualization stage of life (Valdez, 1998). Peak Experiences refers to particular moments of time when a person experiences extraordinary sense of happiness, peace, fulfillment and satisfaction in life. For years basic needs have been defined in three levels only but now after Maslows hierarchy of needs the correct context in which a person needs occurs have finally been discovered. Other new publications and research on human motivations have improved upon the concepts on which Maslow based his publications. As years go by Maslow theory of human Motivation will continue to be widely read and adopted in a range of other new upcoming disciplines. Maslow theory of human motivations like other scientific research inventions did not escape criticism from fellow scholars. Indeed it is more likely that theory of human motivations had it limitations, as Abraham Maslow once concurred that the theory was only meant to form a framework for which other studies should be done to improve upon it (Hoffman, 1990). Among the criticism that is had been directed to this theory is its inability to explain and define hierarchy of needs for particular religious believers. They have no material wealth, no sense of security and esteem needs, or social needs yet they are able to attain the self-conceptualization level (Hoffman, 1990). Maslows theory is certainly not able to address this concern. Another criticism also directed towards the theory is one that concerned the research procedure that Maslow used to arrive at the ideology. Most scientists agree that Maslow used a proportionally small case numbers to generate the research model that he later applied to a whole race of people worldwide. Having said that for the most part Maslows theory is effective and certainly relates to most people and there are very few instances that are exceptional References Deckers, L. (2009). Motivation. Washington, DC: Lambert Deckers Publishers. Hoffman, E. (1990). The Right to be Human: a Biography of Abraham Maslow. Florida: John Wiley Sons Inc Valdez, J. (1998). Self Actualization Through Humanistic Theories. Virginia: Penguin Publishers.

Speaking Ethically Essay -- Literary Analysis, Dinesh D’Souza

The 5 considerations for speaking ethically are: â€Å"have a clear and responsible goal† (p. 51); â€Å"use sound evidence and reasoning† (p. 52); â€Å"be sensitive to and tolerant of differences† (p. 53); â€Å"be honest† (p. 53); and â€Å"don’t plagiarize†. The three considerations for listening ethically are: â€Å"communicate your expectations and feedback: (p. 57); â€Å"be sensitive to and tolerant of differences† (p. 58); and â€Å"listen critically† (p. 58). The first consideration for speaking ethically exists in order to establish trust with the audience. The audience should be aware of what the point of the speech is, what they are going to be persuaded about. Personally I feel that Dinesh D’Souza violated this consideration by labeling his speech â€Å"Christianity and Islam: is religion the problem?† It was excruciatingly clear that he wasn’t honestly examining the advantages and disadvantages (pragmatic effects, clearly theological effects would have been a different discussion) of religion in society, he was stating his opinion that atheists cause millions of deaths per year, Muslims cause thousands of deaths per year, while Christians advance the world and prevent deaths. Thus, the title of his speech was misleading, and according to the book, unethical. The second consideration for speaking ethically exists so that opinions may be accepted or dismissed on their own merits. The idea is that sifting through false ideas is a good thing, and the best method for sifting through false ideas is for each individual to form his or her own opinion. I believe Dinesh D’Souza violated this consideration with the following paraphrased argument: â€Å"President Obama’s father wants to crush corporations under the heel of government; the title of a book written by Preside... ...o hold. In other words, the opinion is worthwhile because there is an issue that is important. The third step is satisfy. It exists in order to show that the valuable opinion can solve the need. The fourth step is visualization. It exists in order to help the audience visualize the issue, and the outcomes that will occur because of the issue not being fixed. The fifth step is action. It exists in order demonstrate how the audience personally can help fix the issue. For example, step 3 may be â€Å"schools need increased funding† and step 5 might be â€Å"you individually volunteering at school sporting events lets the school spend money on other things†. The sixth step is rebuttal. It exists in order to be a straw-man argument, albeit possibly with more honesty. This step allows the speaker to honestly, or dishonestly, propose other possible solutions and dismiss them. Speaking Ethically Essay -- Literary Analysis, Dinesh D’Souza The 5 considerations for speaking ethically are: â€Å"have a clear and responsible goal† (p. 51); â€Å"use sound evidence and reasoning† (p. 52); â€Å"be sensitive to and tolerant of differences† (p. 53); â€Å"be honest† (p. 53); and â€Å"don’t plagiarize†. The three considerations for listening ethically are: â€Å"communicate your expectations and feedback: (p. 57); â€Å"be sensitive to and tolerant of differences† (p. 58); and â€Å"listen critically† (p. 58). The first consideration for speaking ethically exists in order to establish trust with the audience. The audience should be aware of what the point of the speech is, what they are going to be persuaded about. Personally I feel that Dinesh D’Souza violated this consideration by labeling his speech â€Å"Christianity and Islam: is religion the problem?† It was excruciatingly clear that he wasn’t honestly examining the advantages and disadvantages (pragmatic effects, clearly theological effects would have been a different discussion) of religion in society, he was stating his opinion that atheists cause millions of deaths per year, Muslims cause thousands of deaths per year, while Christians advance the world and prevent deaths. Thus, the title of his speech was misleading, and according to the book, unethical. The second consideration for speaking ethically exists so that opinions may be accepted or dismissed on their own merits. The idea is that sifting through false ideas is a good thing, and the best method for sifting through false ideas is for each individual to form his or her own opinion. I believe Dinesh D’Souza violated this consideration with the following paraphrased argument: â€Å"President Obama’s father wants to crush corporations under the heel of government; the title of a book written by Preside... ...o hold. In other words, the opinion is worthwhile because there is an issue that is important. The third step is satisfy. It exists in order to show that the valuable opinion can solve the need. The fourth step is visualization. It exists in order to help the audience visualize the issue, and the outcomes that will occur because of the issue not being fixed. The fifth step is action. It exists in order demonstrate how the audience personally can help fix the issue. For example, step 3 may be â€Å"schools need increased funding† and step 5 might be â€Å"you individually volunteering at school sporting events lets the school spend money on other things†. The sixth step is rebuttal. It exists in order to be a straw-man argument, albeit possibly with more honesty. This step allows the speaker to honestly, or dishonestly, propose other possible solutions and dismiss them.

A Comparison of Michelangelos and Donatellos Sculptures of David Essa

A Comparison of Michelangelo's and Donatello's Sculptures of David Michelangelo and Donatello were the most respected and inspiring artists of their time. Michelangelo of the High Renaissance and Donatello of the Early Renaissance both hailed from Italy. Both tell the biblical story of David versus Goliath, as told in I Samuel 17:28-51, in their sculptures "David." David was a Shepherd boy who killed the giant Goliath with nothing but a slingshot in his hands. Michelangelo displays David before the battle while Donatello shows David after the battle with Goliath. Michelangelo and Donatello were two of four famous artists who have created a statue depicting their image of David; Bernini and Andrea del Verrocchio were the others, but Michelangelo's and Donatello's were far more famous. Donatello had a more detailed and wide-ranging knowledge of ancient sculpture than any other artist of his day. Some time between 1404 and 1407, he became a member of the workshop of Lorenzo Ghiberti, who taught Donatello how to sculpt in bronze. Donatello, the first to create a statue of David, did so between the years of 1430-1440. This bronze figure was life-size at 5'2Â ½" and was nude, which was done for the first time that we know of since antiquity. 4David is seen with a feminine body structure that serves both as a possible explanation for Jonathan's love for him as well as to show that David's accomplishment in tossing the stone at Goliath was not a result of his feminine physic, but rather of God's will. 1Donatello was a very homosexual person and might have drawn upon it in his characterization of David. 1The sophistication of the gleaming bronze, together with David's self-absorption, feminine pose, and slime, graceful, ad... ...isplays David before the battle while Donatello shows David after the battle with Goliath. 2Michelangelo shows the scene where David might have heard that his people are hesitating and he sees Goliath jeering and mocking them. Donatello shows the scene of David standing on Goliath's head, which he cut off his body with Goliath's sword after defeating the mighty giant. These two pieces of David are some of the best artworks in history. Michelangelo and Donatello are the best and most respected artists of their time. It is hard to compare and contrast these works since they are both very similar and so remarkable. I grew up knowing of only the David made by Michelangelo, but once I saw Donatellos, I was speechless. There are so many similarities, yet both tell their own story. I do not think we will ever see works as magnificent as these in our lifetime.

The Handmaids Tale by Margaret Atwood :: essays research papers

The role of a Handmaid in the Republic of Gilead is ultimately to breed, and nothing more. Cooped up in a nondescript room with nothing but her own thoughts and painful memories for company, the narrator, Offred, shows many signs of retreating further and further into her own world, and becoming slowly more unstable throughout the course of the novel as her terrible new life continues. The most common and by far the most disturbing example of this is the use of imagery and symbolism in the book. Many everyday items and observations are likened to some kind of sickening or violent image, which indicate that Offred isn’t really all that stable; for example a removed light fixture is described as being â€Å"like the place in a face where the eye has been taken out.† Other examples of this are describing a Guardian of the Faith’s face as â€Å"unwholesomely tender, like the skin under a scab† and likening â€Å"half-dead, flexible and pink† worms to lips. A tourist’s stiletto heels are â€Å"delicate instruments of torture†; fluffy clouds are thought of as â€Å"headless sheep† and urinals â€Å"look oddly like babies’ coffins†. The Commander’s Wife herself is described as having a chin â€Å"clenched like a fist†. Further on in the book, when Moira has been violently punished for faking an illness; â€Å"... she could not walk for a week... They looked like drowned feet, swollen and boneless, except for the colour. They looked like lungs.† All these violent, disgusting images are evidence for Offred’s deteriorating state of health. Other similes mentioned are not so much violent as they are strange; at one stage, Offred compares herself to a piece of toast. The author also uses colour as a powerful symbolic device. The colour red is referred to many times in the novel, most notably when Offred describes herself as â€Å"a Sister, dipped in blood.† This image in particular refers to menstruation, a process the Handmaids have grown to dread as it proves they have ‘failed’ once again. The reoccurring image of the tulips in the garden also relates to this – they are also red and compared to blood: â€Å"... a darker crimson toward the stem, as if they had been cut and are beginning to heal there.† and all of the references can be likened to â€Å"Tulips†, a poem by Sylvia Plath, written about her time in a mental illness ward. We are informed, primarily in Chapter Two, that any object that may aid suicide is strictly out of bounds in Offred’s accommodation.

The Base Stock Model

The Base Stock Model 1 Assumptions ? Demand occurs continuously over time ? Times between consecutive orders are stochastic but independent and identically distributed (i. i. d. ) ? Inventory is reviewed continuously ? Supply leadtime is a fixed constant L ? There is no fixed cost associated with placing an order ? Orders that cannot be fulfilled immediately from on-hand inventory are backordered 2 The Base-Stock Policy ? Start with an initial amount of inventory R. Each time a new demand arrives, place a replenishment order with the supplier. An order placed with the supplier is delivered L units of time after it is placed. ? Because demand is stochastic, we can have multiple orders (inventory on-order) that have been placed but not delivered yet. 3 The Base-Stock Policy ? The amount of demand that arrives during the replenishment leadtime L is called the leadtime demand. ? Under a base-stock policy, leadtime demand and inventory on order are the same. ? When leadtime demand (invent ory on-order) exceeds R, we have backorders. 4 Notation I: inventory level, a random variable B: number of backorders, a random variable X: Leadtime demand (inventory on-order), a random variable IP: inventory position E[I]: Expected inventory level E[B]: Expected backorder level E[X]: Expected leadtime demand E[D]: average demand per unit time (demand rate) 5 Inventory Balance Equation ? Inventory position = on-hand inventory + inventory onorder – backorder level 6 Inventory Balance Equation ? Inventory position = on-hand inventory + inventory onorder – backorder level ? Under a base-stock policy with base-stock level R, inventory position is always kept at R (Inventory position = R ) IP = I+X – B = R E[I] + E[X] – E[B] = R 7 Leadtime Demand ? Under a base-stock policy, the leadtime demand X is independent of R and depends only on L and D with E[X]= E[D]L (the textbook refers to this quantity as ? ). ? The distribution of X depends on the distribution of D. 8 I = max[0, I – B]= [I – B]+ B=max[0, B-I] = [ B – I]+ Since R = I + X – B, we also have I–B=R–X I = [R – X]+ B =[X – R]+ 9 ? E[I] = R – E[X] + E[B] = R – E[X] + E[(X – R)+] ? E[B] = E[I] + E[X] – R = E[(R – X)+] + E[X] – R ? Pr(stocking out) = Pr(X ? R) ? Pr(not stocking out) = Pr(X ? R-1) ? Fill rate = E(D) Pr(X ? R-1)/E(D) = Pr(X ? R-1) 10 Objective Choose a value for R that minimizes the sum of expected inventory holding cost and expected backorder cost, Y(R)= hE[I] + bE[B], where h is the unit holding cost per unit time and b is the backorder cost per unit per unit time. 11 The Cost Function Y (R) ? hE[ I ] ? bE[ B] ? h( R ? E[ X ] ? E[B]) ? bE[ B] ? h( R ? E[ X ]) ? (h ? b) E[ B] ? h( R ? E[ D]L) ? (h ? b)E ([ X ? R]? ? h( R ? E[ D]L) ? (h ? b)? x ? R ( x ? R) Pr( X ? x) ? 12 The Optimal Base-Stock Level The optimal value of R is the smallest integer that satisfies Y (R ? 1) ? Y ( R) ? 0. 13 Y ( R ? 1) – Y ( R) ? h ? R ? 1 ? E[ D]L ? ? (h ? b)? x? R? 1 ( x ? R ? 1) Pr( X ? x ) ? h ? R ? E[ D]L ? ? (h ? b)? x ? R ( x ? R) Pr( X ? x) ? h ? (h ? b)? x? R? 1 ? ( x ? R ? 1) ? ( x ? R) ? Pr( X ? x) ? h ? (h ? b)? x ? R? 1 Pr( X ? x) ? h ? (h ? b) Pr( X ? R ? 1) ? h ? (h ? b) ? 1 ? Pr( X ? R) ? ? ? b ? (h ? b) Pr( X ? R) ? ? ? ? 14 Y ( R ? 1) – Y ( R) ? 0 ? ?b ? (h ? ) Pr( X ? R) ? 0 b ? Pr( X ? R) ? b? h Choosing the smallest integer R that satisfies Y(R+1) – Y(R) ? 0 is equivalent to choosing the smallest integer R that satisfies b Pr( X ? R) ? b? h 15 Example 1 ? Demand arrives one unit at a time according to a Poisson process with mean ?. If D(t) denotes the amount of demand that arrives in the interval of time of length t, then (? t) x e t P r( D ( t ) ? x ) ? , x ? 0. x! ? Leadtime demand, X, can be shown in this case to also have the Poisson distribution with (? L ) x e L P r( X ? x ) ? , E [ X ] ? L , and V ar ( X ) ? ? L . x! 16 The Normal Approximation ? If X can be approximated by a normal distribution, then: R * ? E ( D ) L ? z b /( b ? h ) V ar ( X ) Y ( R *) ? ( h ? b ) V ar ( X )? ( z b /( b ? h ) ) ? In the case where X has the Poisson distribution with mean ? L R * ? ? L ? z b /( b ? h ) ? L Y ( R *) ? ( h ? b ) ? L ? ( z b /( b ? h ) ) 17 Example 2 If X has the geometric distribution with parameter ? , 0 ? ? ? 1 P ( X ? x ) ? ? x (1 ? ? ). ? E[X ] ? 1? ? Pr( X ? x ) ? ? x Pr( X ? x ) ? 1 ? ? x ? 1 18 Example 2 (Continued†¦) The optimal base-stock level is the smallest integer R* that satisfies Pr( X ? R * ) ? b b? h ln[ b ] b ? h ? 1 ln[ ? ] ? 1? ? R * ? 1 b ? ? R* ? b? h b ? ? ln[ ]? ? * b? h ? R ? ln[ ? ] ? ? ? ? 19 Computing Expected Backorders ? It is sometimes easier to first compute (for a given R), E[I ] ? ? R x? 0 ( R ? x ) Pr( X ? x ) and then obtain E[B]=E[I] + E[X] – R. ? For the case where leadtime demand has the Poisson distribution (with mean ? = E(D)L), the following relationship (for a fixed R) applies E[B]= ? Pr(X=R)+(? -R)[1-Pr(X? R)] 20

Exposure Wilfred Owen

Exposure is a poem written by the one of the most famous poets of the World War 1, Wilfred Owen. The poem illustrates the conditions that the soldiers were exposed to while living in the trenches of the war zone. The poem is divided into two parts, with the first one being an introduction to the weather acting as more of the enemy to the British than the Germans were and comparing the war with the Germans less deadly than the war with the environmental conditions. In this essay, I will analyse how Owen uses imagery to evoke both past and present feelings in this poem.The first line of part tow of Exposure is, â€Å"Pale flakes with lingering stealth come feeling for our faces†. The personification of the flakes create tactile imagery that is felt by the reader as he describes how the snow sends the soldiers to a form of trance about their homes and the past, before the war. The phrase, â€Å"So we drowse, sun-dozed, littered with blossoms trickling where the blackbird fusses, † evokes the image of the soldiers lying in a garden perhaps at their home showing that the soldiers are indeed in a trance remembering about their lives before the war.These diction used to describe their state such as â€Å"snow-dazed† and â€Å"sun-dozed† all add to the idea of them drifting back into time and are also associated with bright light that is normally linked with death. The stanza ends with Owen asking the rhetorical question, â€Å"Is it that we are dying? † showing that it is as though their lives are flashing before their lives, which is correlated with their forthcoming deaths. The next stanza is an extension of the previous one as Owen continues to explore further on their past memories of home, which give off a warm tone to the reader.The phrase, â€Å"glimpsing the sunk fires glozed with crusted-red jewels,† has a lot of visual imagery reminding the reader of the sun, which is always related with positive feelings. The poet bl ends the words glow and glazed to create a new word, â€Å"glozed,† which strengthens the warmness of the imagery used to describe their memories. But as they are in the trance of remembering the past, they are brought back to reality by use of the phrases, â€Å"Shutters and doors all closed: on us the doors are closed†, and, â€Å"We turn back to our dying. The repetition of the closed doors shows the emphasis of their hopelessness and how they can’t go back to the past; they are forced to face the present, which is their death. The last stanza of the poem demonstrates the end of their dying. The phrase, â€Å"To-night, His frost will fasten on this mud and us, Shrivelling many hands and puckering foreheads crisp† shows the extent of what the exposure to the weather does to the soldiers. The first letter of the word, â€Å"His† is capitalized and this punctuation suggest that it is God’s frost that kills the soldiers.There is onomatopoeia in the word shrivelling, creating the image of the soldiers being reduced to nothing because of the frost. The last phrases explore the aftermath of this exposure to the weather, as the remaining soldiers bury the dead ones. There is some sibilance in the phrase; â€Å"picks and shovels in their shaking grasp,† which creates audio imagery that suggests the remaining soldiers are shivering from the cold. The effects of the exposure make the soldiers only half recognisable, supporting the severity of this weather.The phrase, â€Å"All their eyes are ice, But nothing happens† is the last of the poem showing the reader all that is left of the soldiers is a blank cold stare compared to with ice. The â€Å"but nothing happens† phrase is repeated several times in the poem proving that even after their death, everything remains the same, the war is still their. This gives the reader the idea of the soldiers dying in vain. In conclusion, part two of Exposure allows the reader to explore the feelings of the soldiers as they are going through this slow death.The effects of the weather cause the soldiers to go into a trance, remembering the past and all the warm memories that come with it. But the soldiers are then bounced back to their death where they face the intense conditions of the weather that is more deadly than the bullets of the war with the Germans. The poem concludes with the death of several soldiers caused by the exposure to the environment and how the remaining soldiers attempt to bury half recognisable men who died in vain.

Jolli Bee Case study Essay

In 1975 Jollibee Food Corporation began as an ice cream parlor and was run by the Chinese-Filipino Tan family. After the oil crisis in 1977 Tony Tan Caktiong (TTC) expected the ice cream prices to soar. The consequence of this incident was, that the family diversified into a home-style Philippine hamburger, which was quickly desired by the customers. As a result of the big success the family opened five stores in Manila, where the family incorporated as Jollibee Foods Corporation. When McDonald’s entered the Philippine market in 1981 Jollibee had to face his first serious challenge. With already 11 in their back Jollibee was fearless and confident. Moreover Philippine customers preferred the spicy taste of their hamburgers. Nevertheless McDonald’s, who spent a lot of money in advertising, quickly exceeded Jollibee’s sales per store. The company was named after TTC’s vision where employees work efficiently and cheerfully, like bees. Through a well-developed operations management Jollibee was able to offer a consistent and efficient service and quality food. Consequently the family expanded rapidly throughout the Philippines financing all growth internally until 1993. At the end of 1993 the Jollibee Foods Corporation had a total of 124 stores with a total sales volume of 3.386 millions of pesos (see Exhibit 1). Year Total Sales (millions of pesos) Total Stores at the End of the Year Company-Owned Stores Franchises 1975 NA 2 2 0 1980 NA 7 4 3 1985 174 28 10 18 1990 1,229 65 12 54 1991 1,744 99 21 80 1992 2,644 112 25 89 1993 3,386 124 30 96 1994 4,044 148 44 106 1995 5,118 166 55 113 1996 6,588 205 84 124 1997 (projected) 7,778 223 96 134 NA = not available Exzhibit : Jollibee Philippines Growth 1975 – 1997 (Bartlett and Beamish, 2011, p. 35). Although Jollibee went public in 1993 the Tan family retained the majority ownership and kept on controlling Jollibee. BACKGROUND After the big success against McDonald’s people started approaching TTC for franchise rights. That’s why Jollibee slowly began to enter the foreign markets with investments in Singapore. With the help of friends Jollibee started a partnership with a local manager and five Philippine-Chinese investors. Soon the relationship between Jollibee and the local manager started to worsen. Therefore the franchise agreement was revoked and shut  down in 1986. Jollibee kept on moving offshore and started joint ventures in Taiwan and Brunei as well as an own store in Indonesia in the late 1980s. Because of several mistakes Jollibee was unsuccessful in every market besides Brunei. Nevertheless Jollibee decided to continue entering foreign countries. For that reason in 1994 an International Division was created with Tony Kitchner selected as Vice-president. He started expanding quickly while he was differentiating the International Division from the Philippine part. Moreover Kitchner tried to create a more formal culture for the division with a strategy, which had two main themes – â€Å"targeting expats† and â€Å"planting the flag†. Soon he remarked that the Middle East, Hong Kong, Guam and other Asian Territories would provide a good market for Jollibee since many Filipinos live there. The other strategy said, that a company always has a first mover advantage. So Jollibee started to plant the flag in countries where there was no or little competition. Jollibee expanded quickly – by 1997 Jollibee had 223 stores (see Exhibit 1). But this rapid growth also had the consequences that there was not enough advertising budget. With the growth of the international business the relation between the International Division and the Philippine organization started to struggle. That’s why in 1996 TTC realized that the Kitchner’s strategy was costing heavily and decided not to keep on supporting Kitchner. Because of that Kitchner left Jollibee in 1997 while TTC shrank the International Division’s staff from 32 to 14 (Bartlett and Beamish, 2011, p. 48). INTERNAL ANALYSIS 1 Current Situation Today Jollibee is the largest fast food chain in the Philippines, operating more than 750 stores (Jollibee, 2013). It is mainly operating on its domestic home-market where it is a dominant market leader. Moreover the company currently has more than 80 stores outside the Philippines – USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each). Jollibee obviously want to grow fast and become international. For further investments Jollibee has to find out what went wrong during their first years, where foreign markets couldn’t be reached successful. Additionally Jollibee has to question if Jollibee still can be mainly family-run as their company grows very fast. 2 Strength Financial situation and leadership in local market: As already mentioned, Jollibee is the biggest fast food chain in the Philippines and owns the leadership in their local market. With over 750 stores worldwide Jollibee has strong financial resources with an operating margin of approximately 7% (net income). Although competitors like McDonald’s have two-digit margins (Google finance – McDonald’s Corporation, 2013) Jollibee shows a static growth. Their net income nearly tripled between 1992 and 1996. Moreover Jollibee Foods Corp. joined the ranks of Forbes Magazine’s top 50 Asian companies this year based on financial track records (GMANETWORK, 2013). Furthermore Jollibee’s assets seem to be bound long-term in property and inventory. Operations management capability Jollibee is a family-run business. Although there was an IPO in 1993 the Tan family still controls the business. Nevertheless they hired external managers in areas where they weren’t familiar with and local knowledge was needed, e.g. the international business. Another aspect is, that the share of own stores is relatively high – with about 40% while competitors like McDonald’s only own 20% of their stores (McDonald’s, 2013). Normally own stores demand a much higher investment than franchise stores while having a much higher financial risk of failure. Besides that the company is capable of serving good, fresh and healthy food for low prices. Key to this affordable price is a well-developed operations management. Diversity in product offering Another huge strength of Jollibee Foods Corp. is its diversity in products which is bigger than most of their competitors. Moreover, the acquisition of Greenwich Pizza and the joint venture with Deli France even increased their product margin. Company philosophy The next big strength of Jollibee Foods Corp. is their company philosophy, which was set after TTC’s vision. The so-called â€Å"Five F’s† contain â€Å"flavorful food†, â€Å"friendliness†, â€Å"fun† â€Å"family† and â€Å"flexibility†. Flavorful food: As already mentioned, Jollibee places special emphasis on good, healthy and flavorful food. The other four F’s aim to give the customer a nice stay and a nice atmosphere with their family where they can join their meal. 3 4 Weaknesses Expansion of business in international markets As already mentioned the first moves to foreign markets failed. Due to several mistakes Jollibee had to close their stores after a couple of years. The management made huge errors when they cooperated with local manager, which didn’t follow the company’s philosophy. Jollibee should have controlled the manager from the beginning and maybe they had to show them their operational management skills to fulfill their requirements, e.g. with a training or instruction. Additionally the communication within the organization has to approve so that problems between the two divisions can be minimized. Dependence on Filipinos Another weakness of Jollibee is their dependence on Filipinos. Instead of addressing to people from all walks they try to force themselves to just serve Filipinos. With a well managed marketing addressed to other citizens the demand after Jollibee products could increase and maybe lead to a expansion towards Europe. Moreover they could start promotional campaigns where Jollibee is presented as a global brand. Bias towards friends Jollibee Foods Corp. has a strong bias towards friend and relatives while selecting local franchise partners. This often led to problems. They should select their partners after their attitude to work and capability instead of friendship. EXTERNAL ANALYSIS 5 Opportunities Widen product range As previously mentioned the product range and taste of Jollibee differs from  competitors like Burger King and McDonald’s due to its Philippine origin. This is not only a chance, but also a risk at the same time. The special taste gives Jollibee the chance, that customers prefer their food. Also Jollibee should show that they only serve quality food while the price is still affordable. With a well-planned marketing campaign they could reach a competitive advantage. Otherwise Jollibee runs danger to lose the competition because of the far bigger marketing budgets and brand recognition of the established burger chains, as they face this problem in Hong Kong and California. Furthermore they could widen their product range to address people from other countries. Another option would be to include more local food items to target more mainstream American people. But as Tony Kitchner already failed with the â€Å"Jollimeal†, which is modifier for each country this has to be planned exactly. If something like that will be used again, a better communication to the customers is necessary. Untapped locations Location management is a key to success in the fast-food industry, as the number of customers increase with a well-located restaurant. That’s why another opportunity is, that the â€Å"plant the flag† strategy should be reused, but in a slightly smaller scale. Jollibee should watch out for untapped locations with fewer or negligible competition to save the first mover’s advantage or just to acquire new customers. Another option is to hire local people to get local knowledge. But in order to stay successful in foreign countries, Jollibee has to at least run 60 restaurants with a turnover of minimum 800.000 US-Dollars each. 6 7 Threats Competition One of the biggest threats and problems of Jollibee Foods Corp. is the huge amount of competitors. Moreover, these competitors, e.g. Burger King or McDonald’s, have a established brand and are well known Other At last there are several other little threats that could get problematic for Jollibee. Since the downturn in economy many people have to eat at home, because they cannot afford the costs of going out with the whole family. Another aspects are the rising operational costs, e.g. power or labor. With static increasing operational costs the profit decreased so that Jollibee will be forced to raise the food prices. Since people try to live healthier their dining habits could change, so that people could prefer dining than fast food. RECOMMENDATIONS This analysis makes one thing clear: Opening over 150 stores within 10 years is beyond the organizational and financial capabilities of Jollibee. It should grow slower and concentrate on every store opening so that it is able to generate income very quick and be able to pay back debts. Another big question is, if Jollibee is able to address to non-Philippine expats without or with less modifications. The suggestions for this three selected markets are as following: Hong Kong and the United States (California) both are huge but highly competed markets. The advantage of California is that there is a big community of immigrants as well as a big community of Philippine expats, who are the main group addressed by Jollibee. Moreover the Americans like fast food and probably like the regular Jollibee menu. However the Chinese market needs high entry costs since the demanded modifications are very high, although the customer acceptance is not guaranteed. As mentioned before, Jollibee should concentrate on few stores. That’s why it would not make any sense to enter both markets, as the financial situation is too bad. Because of a wider range of communities as well as fewer modification costs, Jollibee should try to compete on the U.S. market. Though the market in Papua New Guinea may be entered on a basis as a test, since there are only few fast food companies to compete with. Additionally, the entry costs are low. Although it is not guaranteed that the fast food will be accepted on this virgin market, the risk for a fast expansion is too high. As Bartlett and Beamish state, the so-called â€Å"Global mentality† is a key factor for the fast food industry to get successful (Bartlett and Beamish, 2011, p. 12). REFERENCES Bartlett, Christpher A., Beamish, Paul W. Transnational Management – Text, Cases, and Readings in Cross-Border Management. 6th ed. New York: McGraw-Hill Irwin, 2011. Print. McDonald’s. Our company. Retrieved September 14th, 2013, from: http://www.aboutmcdonalds.com/mcd/our_company.html Google Finance – McDonald’s Corportion (2013, September 13). Retrieved September 14th, 2013, from: http://www.google.com/finance?cid=22568 Jollibee – About us. Retrieved September 14th From: http://www.jollibee.com.ph/about-us GMANETWORK – Jollibee, Ayala Corp., Alliance Global among Forbes’ ‘Fab 50’ Asian firms . Retrieved September 14th From: http://www.gmanetwork.com/news/story/324133/economy/companies/jollibee-ayala-corp-alliance-global-among-forbes-fab-50-asian-firms